In the cosmetics industry, cosmetics oem and cosmetics odm It is a vocabulary that is seen and heard more often.cosmetic oem， Simply put, it can be called "official brand production", that is, skin care brand brands do not directly produce brand products, but instead entrust skin care manufacturers to produce their brand products, which is a relatively popular production method in the cosmetics OEM industry.And cosmetics odm， It not only contains basic  OEM production also extends services to product research and development, design and manufacturing and even product maintenance. Customers only need to use product functions, performance or product concepts to ODM The service provider makes an explanation, ODM Service providers can turn the product from imagination to reality.Then cosmetics oem and odm What are the differences?

With cosmetics OEM The difference is, ODM It is a new type of private label with its own technology at a certain stage of the production process.The technologies used by enterprises in the production process are owned technologies with part or all of their intellectual property rights. As long as the product performance meets the standards specified by foreign investors, they can be "officially labeled".We call this method of OPC production "new OPC".Although this new type of private label is also a form of contract manufacturing or OEM, it is OEM Compared with this, there are essential differences between the two, which are mainly reflected in three aspects:

1.Different technical content.Traditional OPC production basically uses foreign technology, with almost no own technology, while new OPC production has at least partially owned technology.

2.The profit distribution model is different.Traditional OEM production only relies on cheap manpower to earn low processing fees, while the "new OEM" has changed the profit division method and proportion due to the investment of its own technology, and the profits earned include added technological value.

3.Future development prospects are different.Traditional OEM production is just a learning process, and its development prospects depend to a large extent on whether the enterprise can obtain effective technical accumulation through the learning process, and timely change production methods and "upgrade" the technical level;The "new type of private label" has entered the stage of technological innovation, and the next stage of its development will be to create a private brand.