With the rapid development of the cosmetics industry, competition among brands in the market is becoming increasingly fierce.Therefore, in order to increase the competitive advantage of the product, many brand owners work hard on the product name, thereby attracting consumers and promoting the market share of the product.Then in cosmetics OEM What principles should be followed when naming products to attract consumers and comply with relevant regulations?

cosmetic OEM The product name should reflect the characteristics of the product and be able to adapt to itcosmetic The industry environment, in additioncosmetic In the industry, most products are targeted at female consumers, so it is best to be more feminine and reflect more beauty.

secondly, cosmetics OEM When the product name is used, it must be closely in line with the brand culture. There are roughly several cultures in the cosmetics industry. The product naming words for foreign brands can be used as Oppa, and the Chinese flavor of national brands can be appropriately reflected. For example, cardamom white cream is relatively more suitable for the national style route.But no matter whether you are a foreign brand or a national brand, you must use more elegant words and suit your brand culture.

Finally in cosmetics OEM When naming a product, you must be able to convey the characteristics and effects of the product, and it must be related to the efficacy of the product. For whitening, you should use words that describe whiteness, and for moisturizing words that are used to replenish water.

in cosmetics OEM In the naming of products, we should use creative and open thinking to find the most innovative language and vividly reflect the brand and product. We can use metaphors, puns, homophones and other techniques to make the name novel and interesting, but be careful not to over-exaggerate, otherwise it will be misleading consumers.For example, youth freeze-forming liquid is a metaphorical rhetorical technique. You can tell at a glance that it is an anti-aging product. For example, intensive moisturizing milk vividly gives the product a high moisturizing selling point, which makes people attracted at first glance.