The cosmetics  manufacturer is the most crucial factor in determining the quality and positioning of cosmetics. So, what factors should cosmetics OEM consider when positioning their products?

Emotional Positioning for Cosmetics OEMs

Cosmetics OEM most commonly use emotional positioning. Why? Because the primary consumer group in the cosmetics industry is women, who are naturally sensitive and emotionally charged. In other words, they tend to be more emotional than rational. Therefore, when developing a purely functional product, such as a flashlight, its positioning should be rational. Emotional considerations like energy efficiency and brightness are irrelevant. However, cosmetics not only have a functional purpose but also a skincare function. They deliver results while maintaining the skin. Therefore, emotional positioning is crucial to connect with female consumers. The most common methods are brand storytelling, emotionally charged messaging, beautiful packaging, and a pleasant skin feel. After all, most skincare products don't produce immediate results. To achieve results, consumers must be happy to use them. Emotional positioning cannot be underestimated.

2. Benefit Positioning for Cosmetics OEMs

Benefit positioning should be the foundation of cosmetics products. Cosmetics aren't simply for aesthetics, so simply looking good and exuding a feminine vibe isn't enough; they must also provide essential benefits. Hydrating products must moisturize, and whitening products must have a whitening effect. So, if you discover a formula with a particularly pronounced whitening effect during your cosmetics OEM manufacturing process, you can boldly position it as a whitening skincare product. You can even position your brand as a leading whitening brand. This has been proven effective by many brands, such as Baidafu and Didou. Their brand names themselves are already positioned based on the benefits they offer consumers.

3. Concept Positioning for Cosmetics OEMs

Concept positioning is another common positioning method used by cosmetics OEMs. It involves giving a product a unique concept to differentiate it from competing products. For example, essential oil-infused products, polar skincare products, imported raw materials, and additive-free products are all classic examples of successful concept marketing.