Today, we'll take a look at the entire cosmetics manufacturers process. Newcomers to packaging procurement should definitely take note. This guide will help you understand how raw materials, packaging materials, equipment, and workers team up to create those exquisite bottles and jars!
1. What exactly is cosmetics manufacturing?
Simply put, cosmetics manufacturers occurs when a brand (such as a well-known brand) hires a factory to help produce its products. For example, if you want to open a milk tea shop but don't know how to make it, you can find a professional milk tea processing factory, tell them your desired flavor and packaging, and have them create it for you. The cosmetics industry works the same way: the brand designs the product and promotes it, while the factory transforms the formula into a tangible product like a cream, serum, or lipstick. After processing, the brand plans and markets the product. This is the basic process for cosmetics, from production to market.
2. What are the different models of manufacturing collaboration?
OEM (original equipment manufacturer) manufacturing: This is like bringing your ingredients to a restaurant and having the chef cook for you. The customer provides the packaging (bottles, boxes) or raw materials, and the factory simply processes and fills the bottles to your specifications. For example, if you design a beautiful lipstick tube and purchase the raw materials, the factory will help you make and package the lipstick.
ODM (Original Design Manufacturing) One-Stop Service: More worry-free than OEM! The factory handles everything from brand registration and product formula development to packaging material sourcing, packaging design, and product testing. It's like telling the factory, "I want to start a moisturizing skincare brand," and they'll even come up with the brand name, product effects, and packaging. All you have to do is wait for delivery.
Brand Export: This is a premium service! The factory not only helps with production but also provides you with a complete brand operation system, including market research, marketing management, and business operations. It's like "cloning" an established brand and teaching you step-by-step how to sell it.
OBM (Existing Brand Transfer): The factory has a collection of registered brands, each with a pre-defined product line, formula, and selling points. You can simply choose one you like and ask the factory to adjust any issues you find. This saves time and effort and is ideal for beginners looking to quickly enter the industry.
3. How does a processing cooperation work?
Inquiry: If you're looking for a factory to process your product, call or visit their website first. Ask for a processing manual to see what services they offer and their pricing.
On-site Inspection: Looking at the product information isn't enough; you need to visit the factory first! Check out the cleanliness of the production environment and the professionalism of the equipment.
Communication: Discuss your ideas with the factory. For example, if you want an acne serum, what effects and packaging style are you looking for?
Trial Samples: The factory provides several sample formulas based on your requirements. Try them out. If you find them unsatisfactory, provide feedback. The factory will then make adjustments until you're satisfied.
Contract Signing: Confirm the cooperation plan, sign the contract, and pay a portion of the processing fee as required.
Production Commencement: Once the contract is signed, the factory begins work, sourcing raw materials, filling, and packaging, and producing the product step by step.
Receiving and After-Sales Service: Once the product is ready, the factory ships it. You inspect it upon receipt. If there are any missing items or quality issues, contact the factory immediately to resolve them.