Cosmetics are categorized into daily-use cosmetics and professional cosmetics. Customers for daily-use cosmetics OEMs include micro-businesses and e-commerce businesses, while those for professional cosmetics OEMs are typically beauty salons. Professional cosmetics OEM products have an advantage: they contain a higher proportion of effective ingredients, resulting in noticeable and immediate results. Therefore, many beauty salons choose to use cosmetics OEMs to produce their own branded products.
So, what should professional beauty salons consider and understand when partnering with cosmetics manufacturers?
1. Professional beauty salons need to clearly define their product positioning.
Before selecting a cosmetics OEM manufacturer, professional beauty salons need to clearly define their products, identifying which products they need to achieve specific benefits, such as blackhead removal, whitening, anti-aging, or freckle removal, and whether these benefits are single or multiple. Only with a clear product positioning can cosmetics manufacturers provide a corresponding OEM processing plan and cost quote.
2. ｓｅｌｅｃｔ a strong cosmetics manufacturer.
Beauty salons often have a high proportion of ingredients and strong efficacy, so they need to partner with a strong cosmetics manufacturer to ensure the quality of their products. When looking for a manufacturer, it's best to conduct an on-site inspection to understand the factory's capabilities, production capacity, production qualifications, the professionalism of its sales staff, its R&D capabilities, and so on.
3. The Difference Between Professional Cosmetics and Daily Chemical Products
Professional cosmetics manufactured by beauty salons are more effective than daily chemical products, but their effects take longer to show.
Because the efficacy and ingredients of beauty salon cosmetics manufactured by beauty salons are higher than those of daily chemical products, the finished product costs are also higher, ultimately leading to higher prices for beauty salon products.
Sales and purchasing methods differ. Most customers for professional cosmetics OEM manufacturing are beauty salons, and sales and purchasing locations are also mostly beauty salons or specialty stores. For daily chemical cosmetics OEM manufacturing, most customers are through channels like WeChat merchants, e-commerce platforms, and supermarkets.
Finally, cosmetics manufactured by OEM are customized according to customer preferences. The effectiveness of a product depends on the customer's product positioning, ingredients, cost, and the strength of the cosmetics manufacturer. Therefore, there is no single category of superior or inferior cosmetics. However, before choosing a cosmetics OEM manufacturer, it is important to carefully position your product and ｓｅｌｅｃｔ a reputable manufacturer.